Proposals become more profitable when they close more sales.
When close ratios are low, the first thing to look at is how proposals are delivered. Many times proposals are delivered before the opportunity is fully developed.
This often results in the prospect not having enough reasons to make a positive decision and move the process forward. Jumping the gun can easily result in leaving 'money on the table' when all needs are not identified.
The best way to increase closing ratios is to have prospects verbally agree to do business with your company before the proposal is even delivered. Time and energy is better spent when each proposal includes the following:
ü Reinforces oral agreement
ü Shows value from prospect’s perspective
ü Includes seller’s competitive advantage
ü Outlines ROI
ü Sets future expectations for both parties
Request a consultation and learn how we might help you with CRM Optimization, optimize your sales automation, increase close ratios, reduce quota failure, or make your forecasts more realistic.
